Oakley Capital, in partnership with GPF Partners and Jesús Ballvé, has invested in Spanish paddle brand NOX to accelerate its international expansion, focusing on the U.S. and Asian markets.

Information on the Target

NOX, founded in 2008 in Barcelona, has grown to become a leading brand in high-end paddle equipment, known for its innovation and high-performance products. The brand is synonymous with quality, catering to both amateur and professional players across more than 80 countries, including the top-ranked player in the world, Agustín Tapia. With an annual sales volume exceeding 400,000 paddles, NOX has firmly established itself as a pivotal player in the paddle sports industry.

Over the past four years, NOX has recorded impressive growth, with a compounded annual growth rate (CAGR) of over 50%, significantly outpacing market trends. This surge has been driven by continuous product development and a brand strategy focused on innovation, quality, and the loyalty of its player community.

Industry Overview in the Target’s Specific Country

The global popularity of paddle sports has been on an upward trajectory, with an estimated annual growth rate of 25%. This growth is attributed to the sport's accessibility, international appeal, and abilit