Talde facilitates Magnum Capital's acquisition of the leading Spanish AdTech firm SunMedia, aiming to drive growth and international expansion.

Target Information

SunMedia is recognized as Spain's leading AdTech company, specializing in video, native, and performance advertising. With a robust team of over 190 employees, SunMedia operates on an international scale, maintaining offices in major cities including Madrid, Barcelona, Lisbon, Mexico City, Miami, Bogotá, Lima, Panama City, and Stockholm. This extensive presence allows the company to engage with a diverse range of markets, enhancing its ability to deliver innovative advertising solutions.

Founded amidst the rapid growth of digital advertising, SunMedia has established itself as a significant player within the industry, continually evolving to meet the diverse needs of clients. The company employs cutting-edge technology to optimize advertising strategies, thus maximizing effectiveness and ROI for its clients.

Industry Overview

The advertising technology industry in Spain is witnessing robust growth, propelled by increasing digital media consumption and advancements in technology. Advertisers are seeking more effective means to engage consu

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Magnum Capital

invested in

SunMedia

in 2023

in a Growth Equity & Expansion Capital deal

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