NTT DATA has acquired Zero&One, a leading cloud consultancy and AWS Premier Tier Services Partner in the MENA region, to enhance its cloud capabilities and expand its presence in the rapidly growing Middle East cloud services market.

Information on the target

NTT DATA, a global leader in AI, digital business, and technology services, has successfully acquired Zero&One, the first homegrown Amazon Web Services (AWS) Premier Tier Services Partner in the Middle East and North Africa (MENA). Founded in 2017 and headquartered in Dubai, Zero&One has established itself as a leading regional cloud consultancy, holding nine AWS competencies and being the first in the MENA region to achieve the AWS Generative AI Competency. The company has garnered significant recognition, including being named AWS's MENA Consulting Partner of the Year in 2025, along with receiving the Rising Star Partner of the Year and Design Partner of the Year awards at the EMEA level.

Industry overview in the target’s specific country

The Middle East cloud services market is currently experiencing a transformative phase, driven by increasing digitalization and the growing demand for cloud solutions across various sectors. In particular, Saudi Arabia's cloud services market was valued at approximately $4.77 billion last year and is projected to more than double by the early 2030s. This growth is further accelerated by the anticipated opening of AWS's first data center in the region in 2026, which is expected to enhance local cloud infrastructure and services.

As organizations in the MENA region increasingly adopt cloud technologies, the need for specialized cloud consultancy services has surged. Companies are seeking to leverage cloud solutions for enhanced operational ef