Tabby, a BNPL leader in the MENA region, secures Series C funding to expand its innovative payment solutions and leverage significant market opportunities.
Target Information
Tabby, a leading player in the Buy Now, Pay Later (BNPL) sector, has been gaining traction since its inception. Founded in 2020, the company has rapidly scaled its operations, currently serving over 3 million active customers primarily in Saudi Arabia and the UAE. Customers can utilize Tabby’s services to pay for their purchases in installments at more than 10,000 merchants, which include both global brands like SHEIN, H&M, Adidas, and IKEA, as well as regional favorites such as Noon and VogaCloset.
In just a year since the last investment, Tabby has demonstrated remarkable growth, with revenue increasing fivefold while solidifying its position as the market leader in the Middle East. The company has expanded its offerings beyond its initial split-in-4 service to include a comprehensive merchant directory, a cashback program, and the newly launched Tabby card. Additionally, Tabby has entered the Kuwaiti market, further broadening its geographical reach.
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Industry Overview in MENA
The Middle East and North Africa (MENA) region is experiencing rapid development in the BNPL landscape, driven by increased adoption of contactless payment methods and significant growth in e-commerce. The regio
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