Novus has announced its acquisition of BILLA Ukraine to expand its grocery retail network in Ukraine significantly.
Target Company Overview
Novus has been expanding its retail network in Ukraine since 2009 and currently operates a total of 46 stores across the country. The cumulative retail space for "Novus Ukraine" exceeds 220,000 square meters, making it a significant player in the Ukrainian grocery sector.
In comparison, the Austrian grocery chain BILLA, which is part of the REWE Group, operates 35 stores in Ukraine, located primarily in Kyiv, the Kyiv region, and Zhytomyr. The presence of both brands illustrates the competitive landscape of the grocery market in Ukraine.
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Industry Overview in Ukraine
The grocery sector in Ukraine has experienced substantial growth in recent years, driven by increasing consumer demand for a wider variety of products and improved s
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NOVUS
invested in
BILLA
in 2020
in a Merger deal