Forent, a newly launched mobile app in the Philippines, focuses on providing a dedicated platform for rental services tailored to events, aiming to secure a leading position in the expanding rental market.

Target Information

Forent is an innovative e-commerce platform dedicated to the rental market in the Philippines. This mobile application allows users to easily locate trusted rental options for items, equipment, and services all in one place. Currently, Forent is focusing on rental services related to events, catering to various gatherings such as family celebrations, corporate functions, community events, and casual get-togethers with friends.

Planning for any event can require a substantial amount of supplies, notably including tables, chairs, dinnerware, sound systems, and entertainment equipment. Many individuals currently resort to asking for recommendations from friends or family or scouring social media platforms such as Facebook to find rental options. The overwhelming number of posts on Facebook Marketplace seeking and offering rentals demonstrates significant demand in this sector, highlighting the potential for a more secure and dedicated rental platform.

Industry Overview in the Philippines

The rental market in the Philippines is becoming increasingly vibrant, driven largely by the country's growing e-commerce landscape. With a population that is highly connected through mobile devices and social m