Niv Della Beauty has successfully secured $2 million in funding to further expand its operations in the thriving Philippine cosmetic market.

Information on the Target

Niv Della Beauty, established by Nina Dizon in 2015, is a pioneering cosmetic company based in the Philippines that focuses on providing affordable and inclusive beauty products tailored for Filipino consumers. The company features two main brands: Colourette, which specializes in color cosmetics, and Fresh Formula, which concentrates on self-care products. Niv Della Beauty prioritizes accessibility, ensuring that high-quality beauty and self-care products resonate with the diverse skin tones, lifestyles, and climatic conditions of Filipinos.

Since its inception, Niv Della Beauty has successfully carved out a niche in a market that previously offered limited options for local consumers. By addressing specific local needs in terms of product formulation and variety, the company has gained significant traction, especially among younger demographics. The brand’s commitment to quality and affordability, paired with a strong community-centric approach, has resulted in a loyal customer base and high engagement levels across various digital platforms.

Industry Overview in the Philippines

The Philippines' beauty industry is experiencing rapid growth, driven by an increasing consumer demand for personal care and cosmetic products. Over the past decade, the local market has shifted, with consumers showing a growing preference for products