NordicNinja leads a $42 million investment in HIVED, an AI-driven parcel delivery startup poised to transform the UK logistics sector for ecommerce.
Information on the Target
HIVED is an AI-powered parcel delivery startup based in the UK, established in 2021 with a focus on transforming logistics for the ecommerce sector. Within a short span, the company has successfully delivered over 6.5 million parcels, boasting a remarkable 99% on-time delivery rate for notable brands such as John Lewis, Uniqlo, Zara, and Nespresso.
Distinguished as the UK’s highest-rated parcel delivery service, HIVED utilizes a proprietary AI platform that innovatively replaces traditional postcodes with dynamic delivery clusters. This system not only provides real-time tracking but also integrates features such as fraud detection and electric vehicle (EV) routing, all within a centralized platform specifically designed for ecommerce logistics.
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Industry Overview in the UK
The UK ecommerce market ranks as the third largest globally, following China and the United States, contributing approximately 10% to the national GDP. Despite this signifi
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NordicNinja
invested in
HIVED
in 2025
in a Series B deal
Disclosed details
Transaction Size: $42M