Cherry Ventures and ICONIQ Growth invested $40 million in Swap to enhance its cross-border commerce platform, which has already processed over $100 million annually.

Target Information

Swap is a transformative platform focused on revolutionizing cross-border commerce. Since its inception, it has achieved over $100 million in annual transaction processing, serving 400 prominent brands like Pangaia and Drakes. With a vision that recognizes the complexities of modern trade, Swap seeks to simplify the e-commerce landscape, enabling brands to concentrate on their core business—enhancing customer engagement and satisfaction.

Founded by industry visionaries Sam Atkinson and Zach Bailet, Swap emerged in mid-2022, capitalizing on the necessity for robust infrastructure in the global commerce arena, especially in a post-Brexit context. Their understanding of the global nature of contemporary retail set them apart, allowing them to establish the right foundation for ambitious brands aiming to expand their reach.

Industry Overview in the UK

The UK e-commerce sector has undergone significant transformation, particularly following Brexit, as traditional retail faces increasingly stiff competition from digital platforms. With Shopify hosting approximately 8.8 million stores, online retailers are

View Source

Similar Deals

丸の内イノベーションパートナーズ HIVED Limited

2025

Series B Courier Services United Kingdom
Blue Earth Capital Zeelo

2025

Series B Commuting Services United Kingdom
NordicNinja HIVED

2025

Series B Courier Services United Kingdom
Zouk Capital Dendra Systems

2024

Series B Diversified Industrial Goods Wholesale United Kingdom
GV (Google Ventures) Metaview

2023

Series B Outsourcing & Staffing Services United Kingdom
General Catalyst Legora

Series B Legal & Tax Information Providers United Kingdom

Cherry Ventures

invested in

Swap

in 2022

in a Series B deal

Disclosed details

Transaction Size: $40M

Revenue: $100M

Deal Parameters
Industry
Country
Seller type

Sign Up to Dealert