NielsenIQ has acquired Gastrograph AI to enhance its AI capabilities and provide CPG companies with superior sensory insights for improved product innovation.

Information on the Target

Gastrograph AI is a leading platform that specializes in providing sensory insights, pivotal for consumer packaged goods (CPG) companies aiming to understand consumer preferences regarding flavor, aroma, and texture. By leveraging predictive AI, the platform supports some of the world’s largest consumer brands in developing, testing, and reformulating products, enabling them to make data-driven decisions.

The acquisition of Gastrograph AI by NielsenIQ (NIQ) will integrate its vast sensory database into NIQ's comprehensive data ecosystem, enhancing the ability of CPG companies to innovate and deliver superior products efficiently, leading to reduced time to market and costs associated with product development.

Industry Overview in the Target’s Specific Country

In the United States, the consumer packaged goods industry is evolving rapidly with a growing emphasis on data-driven product innovation. CPG companies are increasingly integrating advanced technologies, such as artificial in