The merger of Trendcolor, New Cosmesy, and INUNup into New TrendUp, valued at €130 million, aims to create a leading integrated platform in the Italian cosmetics sector.

Target Company Overview

New TrendUp is the result of a strategic merger between three leading Italian firms in the third-party cosmetics market: Trendcolor, New Cosmesy, and INUNup. This merger creates a robust entity valued at €130 million, generating over €60 million in revenue and boasting an EBITDA exceeding €14 million. Trendcolor, based in Cesate, Milan, specializes in customized makeup products and operates a cutting-edge production facility of over 12,000 square meters, known for its innovative approach and strong R&D capabilities.

New Cosmesy, located in Santo Stefano Ticino, Milan, is a premier perfume contract manufacturer focusing on niche and premium fragrances for the luxury market. With over 30 years of industry experience, New Cosmesy generates over €20 million in revenue and has an EBITDA of €5 million. INUNup, based in Brianza, produces and packages a wide range of makeup products, offering comprehensive full-service solutions that include formulation, production, filling, and packaging. INUNup also reports revenues of approximately €20 million and an EBITDA of €4 million.

Industry Overview in Italy

The Italian cosmetics industry is recognized globally for its quality and innovation, promoting products that embrace the 'Made in Italy' ethos. Italy is home to numerous cosmetic brands, and the sector has continued to thrive due t