Advent International received the 2024 GPCA Deal of the Year Award for its successful investment in Grupo CRM, Brazil's largest premium chocolate manufacturer, which included significant expansion and sustainability initiatives.
Target Information
Advent International received the 2024 GPCA Deal of the Year Award for its investment in Grupo CRM, the largest premium and direct-to-consumer chocolate manufacturer and retailer in Brazil. Advent acquired a majority stake in Grupo CRM in October 2020, and during their investment period, the company successfully opened 500 new stores and expanded its workforce by 66%.
Under Advent's guidance, Grupo CRM refined its digital sales strategy, resulting in an increase in revenues from digital channels from 0% to approximately 12%. Additionally, the company partnered with the Extrema Clima Project, achieving forest conservation goals through tree planting initiatives and CO2 offset measures.
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Industry Overview in Brazil
The Brazilian chocolate market has demonstrated resilience and growth, driven by increasing consumer demand for premium products. As one of
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Disclosed details
Transaction Size: $381M