Centauro has completed the acquisition of Nike's assets in Brazil for approximately R$ 1.032 billion, positioning itself as the exclusive distributor of Nike products in the region.

Information on the Target

Grupo SBF, which operates under the Centauro brand and other subsidiaries such as ByTennis and Almax Sports, has recently finalized the acquisition of Nike's assets in Brazil for approximately R$ 1.032 billion. Founded in 1981 by Sebastião Bomfim Filho in Belo Horizonte, MG, Centauro is recognized for its commitment to democratizing sports and casual wear in Brazil. This acquisition positions Centauro as the exclusive distributor and retailer of Nike products in the country, allowing the company to open and operate Nike retail locations for an initial period of five years.

In the fiscal year ending May 31, 2019, Nike's operations in Brazil generated revenue of R$ 2 billion, demonstrating the brand's strong presence in the market. Centauro itself boasts around 200 stores across more than 20 states, complemented by a robust e-commerce platform that services its base of over 2 million customers.

Industry Overview in Brazil

The sporting goods industry in Brazil is robust, with a market size of approximately R$ 25 billion. According to financial reports, Nike holds a significant share of about 21% of the sports article s