MYTY Group has acquired Sir Mary AG to enhance its creative media capabilities and strengthen its position within the competitive Swiss communication market.

Information on the Target

Sir Mary AG, with a team of approximately 40 members based in Zurich and Munich, has established a strong reputation in the Swiss communication market through outstanding performance and innovative strategies. Founded in 2016, the agency has significantly influenced the industry with its digital-first mentality. In a highly competitive environment, Sir Mary has developed an agency model that challenges traditional approaches while bridging various communication disciplines. Their impressive client roster includes notable names such as Allianz, CSS, Samsung, Switzerland Tourism, Sunrise, and UBS.

Under the leadership of its co-founders, Sir Mary has consistently delivered creative solutions that resonate with contemporary marketing needs, positioning itself as a pioneer in integrating digital communication strategies. This forward-thinking approach has allowed Sir Mary to adapt and thrive within the rapidly evolving landscape of digital marketing.

Industry Overview in the Target’s Specific Country

The Swiss communication industry is characterized by a unique blend of tradition and innovation. In recent years, there has been a marked shift towards digital platforms as brands seek to connect with consumer

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MYTY Group

invested in

Sir Mary AG

in

in a Merger deal

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