Goldbach has agreed to acquire AdUnit from Swisscom, aiming to enhance its digital advertising solutions and strengthen its market position in Switzerland.
Information on the Target
The AdUnit, a subsidiary of Swisscom that specializes in digital advertising solutions, will become part of Goldbach's Digital Unit starting January 2023. This acquisition includes the transfer of AdUnit's team and their self-service platform designed for SMEs, agencies, and publishers. The integration of AdUnit is expected to enhance Goldbach's capabilities in digital transformation, particularly by accelerating the development of a seamless cross-media booking platform for quality advertising inventory in Switzerland.
Established in 2017, AdUnit has developed a robust software solution that caters to the needs of agencies, publishers, and SMEs. This established presence in the market positions AdUnit as a valuable asset for Goldbach, facilitating ongoing digital advancements while ensuring easy access to premium Swiss advertising environments. The focus on innovative offerings is set to streamline the advertising booking process for SME clients.
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Industry Overview in Switzerland
The digital advertising industry in Switzerland has seen substantial growth, driven by an increase in online consumption and the demand for targeted advertising solutions. According to recent studies, the shift towards digital platforms is becoming ever more pronounced,
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