Information on the target
MyRealTrip, a prominent player in the travel industry, has announced its acquisition of CreateTrip, an inbound travel platform. The financial details of the acquisition remain undisclosed. The decision was made during a board meeting on the 11th, where the acquisition of CreateTrip's shares was approved. Following the completion of necessary procedures, CreateTrip is expected to be integrated as a subsidiary within the year.
Founded in 2016, CreateTrip has established itself as a leading platform for inbound tourism in South Korea, providing travel content and activities for foreign visitors while facilitating bookings with local businesses. With a monthly user base of 1.7 million as of April 2026, CreateTrip ranks first in usage in Taiwan and second in both the United States and Japan.
Industry overview in the target’s specific country
The Travel Agents industry in South Korea has experienced significant growth, driven by an increase in both domestic and international travel. The sector has been adapting to changing consumer preferences, with a notable shift towards digital platforms that offer seamless booking experiences. This evolution has been further accelerated by the COVID-19 pandemic, which prompted many travel agencies to enhance their online presence and diversify their service offerings.
In recent years, the South Korean government has implemented various initiatives to promote tourism, including visa facilitation for foreign visitors and investments in tourism infrastructure. These efforts have contributed to a robust recovery in the inbound travel segment, which is crucial for the overall growth of the Travel Agents industry. The rise of experiential travel, where tourists seek unique and authentic experiences, has also influenced the services offered by travel agents.
As the industry continues to evolve, competition among travel agencies has intensified, with companies striving to differentiate themselves through innovative services and personalized customer experiences. The integration of technology, such as artificial intelligence and data analytics, has become essential for travel agents to understand consumer behavior and tailor their offerings accordingly.
Furthermore, the increasing popularity of South Korea as a travel destination, particularly among Asian tourists, has positioned the Travel Agents industry for sustained growth. The combination of a…