Grin, a Latin America-focused e-scooter startup, has secured investment from a consortium of notable venture capital firms and angel investors, aiming to enhance urban micromobility through strategic partnerships with local businesses.

Target Information

Grin is a Latin America-focused e-scooter startup established by co-founders Sergio Romo, Bryan Zambrano, Jonathan Lewy, and Karime German. The inception of Grin came after the team recognized the rapid growth and valuation of e-scooter startups in the United States, leading them to seize the opportunity within the Latin American market. Recently, Grin launched its services in Mexico City, marking the beginning of its operations in a region ripe for micromobility solutions.

The startup aims to mitigate common issues in the scooter-sharing market by forming strategic partnerships with local businesses—including restaurants, retailers, and corner stores. These collaborations not only create designated parking areas for Grin's scooters but also incentivize proper scooter returns with user discounts. This innovative approach allows partnering stores to gain visibility within the Grin app, thereby attracting more foot traffic.

Industry Overview

The e-scooter industry in Latin America is experiencing rapid growth, fueled by increasing urbanization and the demand for sustainable transportation alternatives. Many urban areas in the region face traffic congestion and po