mrge has acquired Canadian performance advertising platform SourceKnowledge to enhance its product offerings and customer reach in North America.

Target Information

mrge, an international commerce advertising platform, has enhanced its product offerings and customer reach through the acquisition of SourceKnowledge, a performance advertising platform based in Canada. Established in 2009 in Montreal, SourceKnowledge primarily serves online retailers, advertising agencies, and networks by providing performance marketing solutions that operate outside the major digital ecosystems like Google, Facebook, and Amazon. The platform specializes in cost-per-click (CPC) advertising across various environments such as deals and coupons, content, social media, and search.

In 2022, SourceKnowledge facilitated over 1,000 advertising campaigns daily, predominantly in the United States, generating more than 6 million conversions. This strategic acquisition represents a significant milestone for mrge, marking SourceKnowledge as the first non-European firm to integrate into its portfolio. This move enhances the company’s competitive edge within the North American market following previous acquisitions of companies like digidip, shopping24, and Yieldkit.

Industry Overview

The performance marketing industry in Canada has seen remarkable growth in recent years, driven by an increase in digital advertising expenditures. This sector offers innovative solutions for advertisers seeking to optimize their online presence