Information on the Target

GameOn (CSE: GET) (OTCQB: GMETF) is an innovative fantasy sports platform based in Vancouver, BC. It has established partnerships with some of the world's largest intellectual property (IP) holders to develop, launch, and monetize web3 gaming experiences. The company aims to transform the way fans interact with sports through its PLAYN3XT platform, which leverages cutting-edge technology to engage audiences and drive monetization.

Recently, GameOn secured a strategic financing opportunity totaling $1.7 million, which will allow the company to enhance its platform and expand its portfolio of major league IP partners. This funding will support GameOn's mission to create a dynamic and profitable gaming environment, capitalizing on the growing web3 sector.

Industry Overview in Canada

The fantasy sports industry in Canada has gained significant momentum in recent years, driven by increasing consumer interest and the legalisation of sports betting in various provinces. With the rise of digital platforms, fantasy sports have become more accessible, attracting millions of players nationwide. This shift has encouraged companies like GameOn to innovate and develop new gaming experiences that resonate with Canadian sports fans.

Canada possesses a unique position in the gaming landscape, characterized by a strong affinity for sports such as hockey, basketball, and football. As a result, many companies are looking to create tailored fantasy experiences that align with Canadian sports culture. Additionally, the Canadian online gambling market is projected to expand, providing fertile ground for new entrants and existing companies in the fantasy sports space.

Moreover, the integration of web3 technologies within the gaming sector is poised to transform player engagement, offering opportunities for decentralization and enhanced monetization. Canadian companies, such as GameOn, are well-positioned to harness these advancements and capitalize on their potential to disrupt traditional gaming paradigms.

The Rationale Behind the Deal

The partnership with Lightning Capital and Flow represents a strategic move for GameOn as they secure valuable financial resources to accelerate their growth. By tapping into the expertise and network of these industry leaders, GameOn can successfully expand its portfolio of major league IP partners and enhance their PLAYN3XT platform.

The funding will not only facilitate the acquisition of IP but will also bolster their operational capabilities, driving scalable profitability and enhancing product offerings. The confidence that noteworthy investors have shown in GameOn further validates their business model and growth potential.

Information About the Investor

Lightning Capital is a prominent digital asset investment firm that specializes in web3 technologies, boasting a solid track record spanning over three years. The firm focuses on early-stage investments, providing diverse risk/reward exposure across distinct funds. Lightning Capital's approach combines deep industry knowledge with operational expertise, making them a valuable partner for companies like GameOn as they navigate the complexities of the gaming landscape.

Flow, the blockchain platform developed by Dapper Labs, further strengthens GameOn's positioning within the industry. With partners such as the NBA, Warner Music Group, and others, Flow has established a strong collaborative ecosystem that supports innovative gaming initiatives and IP monetization strategies. The combination of resources from both Lightning Capital and Flow is expected to accelerate GameOn's growth trajectory.

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The investment in GameOn appears to be a promising opportunity within the rapidly evolving fantasy sports and gaming industry. By leveraging their partnerships and innovative platform, GameOn is likely to capture a significant share of the market. This potential for rapid growth coupled with sound financial backing from respected investors indicates that the deal could yield substantial returns.

Moreover, GameOn's focus on acquiring major league IP partners will likely enhance their competitive edge and drive user engagement. The credibility and experience of Lightning Capital and Flow as investors lend further confidence to the company's strategy and execution. This support can help GameOn to navigate the complexities of the web3 gaming environment successfully.

Despite the inherent challenges of entering a competitive marketplace, GameOn's strategic vision and operational expertise could position it as a leader in the fantasy sports sector. Overall, this investment may prove to be a sophisticated choice, with significant upside potential as the market matures and evolves.

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Lightning Capital and Flow

invested in

GameOn

in 2023

in a Strategic Partnership deal

Disclosed details

Transaction Size: $2M

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