Krystal Growth Partners has made a strategic minority equity investment in Forecast Coffee Group to support its expansion in the specialty coffee market in British Columbia.

Target Information

Forecast Coffee Group is a specialty coffee brand based in British Columbia, founded by Jim Salusbury. The company is dedicated to creating a next-generation lifestyle brand that emphasizes high-quality specialty coffee and accessible offerings. With roots in Whistler, Forecast is committed to embodying outdoor and community values while pursuing an omnichannel revenue model that includes both café outlets and wholesale distribution.

Under Jim Salusbury's leadership as Founder and CEO, Forecast is rapidly positioning itself as a leader in the specialty coffee segment. The brand also operates under the Wilder Cookies & Bakery label, further enhancing its product range. Forecast Coffee Group's mission is underscored by its 1% Forecast Impact Initiative and its B-Corp Certification, aligning the company with social responsibility and sustainability.

Industry Overview in Canada

The Canadian specialty coffee industry is experiencing significant growth, driven by the increasing consumer preference for high-quality coffee and ethical sourcing. As more Canadians prioritize sustainability and quality over price, specialty coffee brands