Information on the Target

3D International, LLC, operating under the name 3D Car Care, is a vertically-integrated designer and manufacturer of premium vehicle care and detailing products. Founded by Tunch Goren and headquartered in Santa Clarita, CA, 3D is recognized for its comprehensive range of innovative and effective products, including compounds, polishes, waxes, ceramic coatings, liquid chemicals, and accessories. The company serves a diverse customer base across the United States and over fifty countries globally.

With a strong market presence, 3D has established itself as an industry leader in product innovation and abrasive technology. Its marketing strategy targets skilled professionals in the paint, body, and detailing sectors as well as discerning car care enthusiasts, positioning 3D to further enhance its reach and product offerings.

Industry Overview in the Target’s Specific Country

The automotive care industry in the United States has experienced substantial growth, driven by an increasing interest in vehicle maintenance and detailing among consumers. This sector has seen a rise in demand for high-quality car care products, particularly as vehicle ownership rates continue to climb and more consumers seek professional detailing services.

Furthermore, advancements in product technology, such as ceramic coatings and environmentally-friendly options, have transformed the landscape, encouraging more consumers to prioritize premium products. The proliferation of e-commerce has also allowed companies like 3D to expand their reach and tap into new consumer markets.

Competition in the market is robust, with both established brands and emerging players vying for market share. Despite this, investment in innovation remains critical for success, as companies look to meet the evolving demands of consumers and adapt to shifting market trends.

3D's ability to innovate and provide a broad product assortment positions it well within this dynamic industry, especially as it explores new sales channels and partnerships.

The Rationale Behind the Deal

The strategic partnership between MPE Partners and 3D International aims to foster significant organic growth for 3D by leveraging its historical investments in branding, product development, and enhanced manufacturing capabilities. MPE's investment will enable 3D to broaden its market reach and launch new products that align with evolving customer expectations.

Joining forces with Hi-Tech Industries adds another layer of strength to 3D's development ambitions. The collaboration is designed to take advantage of combined resources and expertise to accelerate market penetration and introduce innovative products to a wider audience.

Information About the Investor

MPE Partners, operating out of Cleveland, OH, and Boston, MA, specializes in partnering with entrepreneurial and family-owned businesses. Focusing on the lower middle market, MPE invests in businesses with transaction values up to $250 million, particularly in high-value manufacturing and commercial services.

With a strong track record, MPE seeks to help companies enhance their capabilities and market positions. The firm aims to be a preferred partner that supports businesses in realizing their growth potential through strategic investments.

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This investment in 3D International appears to be a promising opportunity for MPE Partners. The automotive care industry continues to thrive, providing a fertile ground for 3D's innovative products to gain traction, particularly as consumer preferences shift towards high-quality solutions.

The collaboration with Hi-Tech Industries is likely to create synergies that further reinforce 3D's market position. By combining their strengths, both companies can enhance their offerings and expand into new markets more effectively.

Moreover, MPE’s expertise in scaling lower middle market businesses provides a solid foundation for 3D’s growth strategy. As the company capitalizes on its established reputation and production capabilities, it is well-positioned to continue its upward trajectory.

In conclusion, this strategic partnership not only aligns with current industry trends but also paves the way for significant advancements and success for 3D International in the automotive care sector.

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