Bojangles partners with Chaac Foods to launch an ambitious 80-unit expansion plan, including 40 new stores and acquisition of existing locations across key Southeastern markets.

Information on the Target

Bojangles, a prominent fast-food chain specializing in Southern-style comfort food, operates over 760 restaurants primarily across the Southeastern United States. Founded in 1977, the brand is known for its signature fried chicken and biscuits, gaining a loyal customer base over the years. The company has been strategically expanding its footprint, aiming to introduce its offerings to new markets while reinforcing its presence in existing ones.

In a significant move towards expansion, Bojangles has partnered with Chaac Foods Restaurants under what they term the '40 and 40 deal.' This agreement entails the opening of 40 new Bojangles locations over the next seven years and the acquisition of 40 existing corporate-owned locations across various states, highlighting the brand's commitment to growth and market penetration.

Industry Overview in the Target’s Specific Country

The fast-food industry in the United States is a dynamic and competitive landscape, characterized by constant innovation and evolving consumer preferences. As of 2023, the market continues to recover from pandemic-related c