JDE Peet's has entered into a long-term global license agreement with Caribou Coffee to manufacture, market, and sell Caribou-branded coffee products, paving the way for enhanced growth in the North American premium coffee market.

Information on the Target

Caribou Coffee, a well-known brand in the coffee industry, operates over 800 coffeehouse locations worldwide, primarily across North America. With a commitment to premium quality and sustainability, Caribou has built a distinctive brand identity that resonates with coffee enthusiasts. The company has engaged in both company-owned development and a franchise model, planning to double its domestic presence in the coming years.

As part of this strategic growth, Caribou is investing in expanding its international footprint. The company sources its coffee responsibly, emphasizing its dedication to ethical sourcing and sustainable practices. The recent partnership with JDE Peet's positions Caribou to enhance its capabilities in producing, marketing, and distributing coffee products, particularly in the foodservice sector.

Industry Overview in the Target’s Specific Country

The coffee industry in North America is a dynamic and evolving market characterized by increasing consumer demand for premium and specialty coffee. In recent years, there has been a pronounced trend towards artisanal and high-quality c