Motive Partners and Apollo have launched Lyra Client Solutions Holdings, a dedicated client servicing firm aimed at enhancing efficiency and client experience in private markets.

Target Information

On March 6, 2025, Motive Partners, a private equity firm specializing in financial technology, in collaboration with Apollo (NYSE: APO), announced the formation of Lyra Client Solutions Holdings, LLC ("Lyra"). This new entity is a spin-off from Apollo's client services division and provides a unique client-servicing solution designed to enhance efficiency and client experience for both institutional and wealth channels. With substantial investments from both Motive and Apollo, the company aims to establish and commercialize its innovative business model.

Lyra distinguishes itself by offering state-of-the-art technology and operational capabilities. It addresses the increasing demands from clients for superior service in an industry where alternative asset managers are pressed to deliver not only high-quality investment products and returns but also maintain exceptional service levels amid rising cost pressures. As a standalone client service solutions provider, Lyra is well-equipped with leading operational talent and next-generation technology, offering scalable services that encompass pre-trade, onboarding, and post-trade functions.

Industry Overview

The private markets sector has been experiencing notable growth propelled by ongoing product innovations, shifts in portfolio allocations, and the expansion of the investor base. This growth has emphasized t