Lahori Zeera has secured a USD 50 million investment from Motilal Oswal Alternatives to accelerate its growth and expansion in the Indian beverage market.

Information on the Target

Lahori Zeera, founded in 2017 by cousins Saurabh Munjal, Nikhil Doda, and Saurabh Bhutna, is rapidly establishing itself as one of India’s fastest-growing food and beverage (F&B) brands. Headquartered in Mohali, Lahori Zeera specializes in traditional Indian beverages that are crafted from natural ingredients. Over the past seven years, the brand has successfully disrupted the beverage market by redefining the category of Desi Indian Beverages, scaling its operations from approximately 100,000 bottles to five million bottles per day.

The brand has significantly expanded its reach to cover 15 states across India and is aggressively pursuing further expansion in both the western and eastern regions. Lahori’s commitment to product authenticity, operational excellence, and brand building has laid a robust foundation for future scalability.

Industry Overview in the Target’s Specific Country

The food and beverage industry in India is witnessing a tremendous transformation, characterized by a growing consumer preference for authentic and health-conscious options. Driven by changing lifestyles and increased disposable income, cons