Morton Buildings, Inc. has acquired Footing First LLC to enhance its offerings in the equestrian sector, marking a strategic expansion of its Morton Post-Frame Supply business unit.

Target Information

Footing First LLC, referred to as FootingFirst, is a prominent entity in the equestrian sports surface solutions sector. The company distinguishes itself through a unique blend of material expertise and arena engineering, which is complemented by extensive experience within the equestrian domain. FootingFirst's diverse portfolio includes state-of-the-art training arenas used by Olympic athletes, renowned competition venues, and private farms across the United States and Canada. The company operates four manufacturing facilities, each dedicated to crafting superior footing systems that prioritize the comfort and safety of the horses.

Industry Overview

The equestrian market in the United States is characterized by a well-established demand for high-quality riding surfaces and related infrastructure. Factors fueling this growth include increased participation in equestrian sports, ongoing investments in equestrian facilities, and heightened awareness regarding horse welfare. As a result, companies specializing in this field are experiencing a surge in opportunities for innovation and expansion, particularly in the realm of equestrian surface technology.

Current trends showcase a growing preference for durable and high-performance materials that enhance the safety and performance of equestrian surfaces. Many stakeholders demand custo