Information on the target
Kri Kri, a prominent Greek dairy supplier, has evolved from a small ice-cream shop established in 1954 in the northern city of Serres to a leading player in the dairy products sector. The company has successfully capitalized on the booming demand for Greek dairy products, particularly yogurt, which has seen a significant increase in export sales. In 2015, exports accounted for less than 20% of Kri Kri's sales, but by 2025, this figure surged to 62%, and in the first half of 2026, exports represented an impressive 75% of total yogurt sales, reflecting a year-on-year growth of 46.6%. This remarkable transformation underscores Kri Kri's strategic focus on international markets and partnerships.
In the first half of 2026, Kri Kri reported sales of €203.9 million, marking a 25.9% increase compared to the previous year, while net profit soared by 87.6% to €36.5 million. The company's success is emblematic of a broader trend in Greece, where food exports have more than doubled from €4.5 billion in 2014 to over €10 billion, driven by a renewed focus on quality, branding, and sustainability in the agri-food sector.
Industry overview in the target’s specific country
The Dairy Products industry in Greece has experienced a significant transformation over the past decade, largely fueled by a strategic pivot towards exports following the economic crisis of 2009. Greek producers have increasingly sought to penetrate international markets, driven by a growing global demand for Mediterranean diets and the health benefits associated with Greek dairy products. The rise of Greek yogurt, in particular, has been notable, as it has gained popularity among health-conscious consumers seeking natural protein sources.
According to industry insights, the global market for Greek yogurt is projected to double from $38.3 billion in 2025 to $78.7 billion by 2034. This growth trajectory positions Greece's leading dairy suppliers, such as Kri Kri and Fage International, to benefit significantly from the expanding international appetite for Greek dairy products. The emphasis on quality and authenticity, bolstered by PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) certifications, has further enhanced the competitive positioning of Greek dairy products in global markets.
In addition to yogurt, Greek cheese exports, particularly feta, have also seen substantial growth, with a reported 9.3% increase in the first half of 2026, reaching €589 million. The dairy sector's success is attributed to a combination of improved production methods, strategic branding initiatives, and a focus on sustainability. As Greek producers continue to innovate and adapt to changing consumer preferences, the outlook for the Dairy Products industry remains optimistic.
Emerging markets in North America and the Middle East are particularly promising, as rising incomes and a preference for premium imported foods create attractive opportunities for Greek dairy exporters. The increasi…