MoovWay has partnered with MMC to accelerate its growth in the electric mobility sector by enhancing its digital marketing capabilities.

Target Information

MoovWay is a pioneering company in the field of electric urban mobility, specializing in the design and distribution of B2B2C electric mobility vehicles. Founded in 2015 by brothers Gabriel and Anthony Taieb, MoovWay has quickly established itself as a leading supplier for major retail brands. The company has gained significant trust from its clients due to its robust sourcing strategies that have mitigated supply chain disruptions currently affecting the market. With a comprehensive product range that includes bicycles, balance bikes, scooters, and electric skateboards, MoovWay offers competitive pricing that appeals to customers and enhances its market position.

Following a surge in demand driven by increased consumer awareness about the environmental impact of transportation methods, MoovWay's revenue grew by 33% in 2021, reaching €30 million. This growth is bolstered by the ongoing shift in transportation preferences as consumers seek alternatives to crowded public transit, especially since the onset of the COVID-19 pandemic.

Industry Overview

The electric mobility industry in France is witnessing rapid growth, primarily fueled by a rising environmental consciousness among consumers. As urban populations become more crowded and the demand for sustainable transportation options incr