MJAMjAM Petfood GmbH has acquired grau GmbH to enhance its market presence and diversify product offerings in the pet food industry amidst challenging economic conditions.

Target Company Overview

MJAMjAM Petfood GmbH has acquired the business operations of grau GmbH, a company established in 1987 and based in Isselburg, North Rhine-Westphalia. Grau GmbH specializes in the production and distribution of dog and cat food, as well as specialty pet nutrition. The company operates on 8,000 square meters of facilities where various types of wet and dry pet food are produced for pet owners and breeders. A significant focus of their sales is on plant-based supplements marketed under the brand HOKAMIX30.

Grau GmbH offers its products through specialty pet food retailers and its online shop. Additionally, they have established distribution partnerships in 24 countries worldwide, ensuring cross-border availability of their products. The company also provides personalized advice to customers seeking specific nutritional adjustments, whether for pets in special life stages or for addressing diet-related deficiencies.

Industry Overview in Germany

The pet food industry in Germany is a robust and rapidly growing sector, marked by increasing consumer awareness regarding pet health and nutrition. In recent years, the market has seen a notable shift towards natural and organic p