Good Brands AG has acquired Pick’em GmbH, a Berlin-based company known for its innovative flavored toothpicks, to enhance its portfolio targeting younger consumers.
Target Company Overview
Good Brands AG is pleased to announce the expansion of its portfolio through the acquisition of Pick’em GmbH, located in Berlin. Pick’em has made its mark in a niche market with its innovative flavored toothpicks, available in an array of exciting flavors such as Mango Madness, Cola Cherry, and Matcha. This distinctive product line is designed to appeal to a modern audience, particularly younger generations.
The founders of Pick’em, Max Schröpfer, Niklas Terrahe, Folkert Bowler, and Joel Enayat, met during their studies and have embarked on a mission to create something impactful that resonates with today's consumers. Their products have captured the attention of millions on TikTok, and even gained endorsements from celebrities like Macklemore, KSI, and Castillo, further enhancing their visibility and appeal.
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Industry Overview in Germany
The flavored toothpick segment is part of the broader niche food and beverage industry in Germany, which has seen a surge in demand for unique, innovative products targeting Millenn
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