MissionOG has led a $15 million investment in iDonate, a technology platform enhancing the donation experience for non-profit organizations.

Target Information

iDonate is a leading provider of online giving platforms designed specifically for non-profit organizations. This California-based company is focused on enhancing the donation experience for charities by leveraging technology to create efficient, user-friendly methods for donors to give. iDonate aims to streamline the donation process, reduce donor churn, and foster long-term connections between charities and their supporters.

The platform facilitates various forms of giving—direct donations, recurring contributions, and more—enabling organizations like ZOE International to broaden their outreach and optimize their fundraising strategies. By integrating social media and data analytics, iDonate helps non-profits connect with potential donors and tailor their campaigns to meet the needs of diverse donor demographics.

Industry Overview

The non-profit sector in the United States has experienced notable growth, particularly during economic downturns like the Covid-19 pandemic, which prompted a surge in charitable giving. In 2020, Americans contributed a staggering $471 billion to various