Minute Media has secured a long-term partnership with Authentic Brands Group to manage Sports Illustrated's publishing rights across digital and print platforms, aiming to enhance the brand's visibility and relevance in the evolving sports media landscape.

Information on the Target

Minute Media, a prominent global technology and sports content company, has established a long-term partnership with Authentic Brands Group (Authentic), which is renowned for managing a portfolio of significant brands, including Sports Illustrated (SI). Minute Media has now secured the publishing rights to the Sports Illustrated brand across both digital and print platforms, thereby enhancing its already robust collection of sports and culture media outlets. These include established platforms such as The Players’ Tribune, FanSided, 90min, and the recently acquired STN Video, which holds rights to distribute premium highlights from major North American sports leagues.

The Sports Illustrated publishing portfolio features respected titles, including Sports Illustrated, Sports Illustrated Swimsuit, and Sports Illustrated Kids. Under this partnership, Minute Media will manage all editorial operations, both digital and print, for the SI portfolio, which has consistently been at the forefront of sports journalism for nearly seven decades. Minute Media aims to leverage its technology and expertise in delivering premium sports content to drive growth and sustain the legacy of Sports Illustrated in diverse media formats.

Industry Overview in the Target’s Specific Country

The sports content industry in the United States has been rapidly evolving, fueled by technological advancements and the increasing consumption of digital media. As the demand for sports information grows, companies that can effectively navig