MidEuropa has acquired UAB Pigu and Hobby Hall Group OÜ to create a leading e-commerce platform in the Baltic region, aiming to expand its market presence and enhance customer experiences.
Target Information
MidEuropa has successfully completed the simultaneous acquisition of UAB Pigu and Hobby Hall Group OÜ (HHG), establishing itself as the majority shareholder of the newly formed entity. Together, these companies represent a leading e-commerce and online marketplace platform operating in Lithuania, Latvia, and Estonia, with aspirations to expand further into Finland.
The newly combined group boasts several million registered customers across these four countries. Additionally, it features over 3,000 merchants who have recently onboarded onto Pigu’s proprietary marketplace platform. The group operates a diverse range of popular online shopping destinations, including pigu.lt, kaup24.ee, hansapost.ee, 220.lv, xnet.lv, and hobbyhall.fi. This extensive network positions the group to play a pivotal role in advancing the digital economy in the region by enhancing customer experience and merchant offerings.
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Industry Overview
The e-commerce sector in the Baltic region has seen significant growth in recent years, driven largely by increased internet penetration and a shift in consumer shopping habits towards
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