Mid Europa Partners has acquired UAB Pigu and combined it with Hobby Hall Group, creating the leading e-commerce platform in the Baltics.

Target Information

Mid Europa Partners, a prominent buyout investor, has agreed to acquire a 100% stake in UAB Pigu, the leading e-commerce platform in the Baltics, in collaboration with MCI.Techventures and minority stakeholders. The deal also entails the merger of Pigu with Hobby Hall Group OÜ (HHG), creating a substantial e-commerce and online marketplace across Lithuania, Latvia, and Estonia, with an expanding footprint in Finland.

This strategic acquisition is expected to bolster the digital economy in the region, leveraging a significant customer base comprising millions of registered users. The combined entity will enhance the shopping experience for both customers and merchants through its array of online shopping platforms, including pigu.lt, kaup24.ee, and hobbyhall.fi.

Industry Overview

The e-commerce sector in the Baltic region is experiencing noteworthy growth, driven by increasing internet penetration, a rising preference for online shopping, and a burgeoning digital economy. Lithuania, Latvia, and Estonia are witnessing