Entrepreneur Louise Holm partnered with Mia Wagner of Freeway, conceding 50% of her company SalesStyling in exchange for 1.4 million kroner to enhance growth and market reach.

Target Information

SalesStyling, founded by entrepreneur Louise Holm, specializes in home styling services that enhance properties for sale. The company provides professional styling teams to showcase homes in their best light for sales materials, increasing the chances of a quicker sale. SalesStyling also offers furniture rentals, making homes ready for showings without the immediate intention to sell, as well as general home styling assistance.

Initially seeking to offer only 10% of her company, Louise agreed to cede 50% to investor Mia Wagner after recognizing the vast potential that could be unlocked through this partnership.

Industry Overview in Denmark

The real estate market in Denmark is characterized by competitive dynamics and a growing trend toward enhancing property appeal through effective styling. Denmark's focus on sustainability and aest