Information on the Target

SafeSize is a pioneering company in the footwear personalization sector, leveraging advanced technologies such as AI and machine learning. It offers a state-of-the-art 3D virtual fitting solution used in over 2,500 retail locations worldwide. This innovative platform has made SafeSize a prominent choice for leading global footwear retailers like INTERSPORT, Decathlon, Sports Direct, CCC, and Super Sports Xebio.

Over the past five years, SafeSize has developed the world’s largest consumer footwear profile data repository. This enables the company to provide real-time, personalized recommendations that enhance the footwear shopping experience for over 20 million consumers across 50 countries, catering to a diverse clientele that includes athletes and casual users alike.

Industry Overview

The personalized fit market in Europe is rapidly expanding, driven by technological advancements and growing consumer demand for personalized shopping experiences. With the increasing prevalence of e-commerce and omnichannel retailing, companies like SafeSize are well-positioned to leverage consumer data to improve sales conversions and customer satisfaction.

Consumer awareness regarding the importance of proper footwear fit has been on the rise, leading to a critical emphasis on personalization among retailers. This shift encourages brands to implement innovative solutions that enhance the customer journey while minimizing product returns, an issue prevalent in the footwear industry.

In addition, the pandemic has accelerated digital transformation trends within the retail sector. Retailers adopting digital fitting solutions have not only increased their resilience but also gained a competitive edge as consumers seek safe and efficient shopping experiences.

As personalization becomes a vital aspect of the retail experience, safe and seamless purchasing processes are increasingly sought after by consumers. Companies focusing on technology-driven solutions, like SafeSize, stand to thrive in this evolving landscape across Europe and beyond.

The Rationale Behind the Deal

The recent €14M financing round for SafeSize signifies confidence from key investors in the company's growth trajectory and its innovative approach to solving existing challenges in the footwear retail industry. This capital infusion aims to bolster SafeSize's efforts to expand further into the European market as well as enter the US and Asia-Pacific regions.

With the funds, SafeSize can enhance its platform's offerings, thus catering to an even wider audience and solidifying its position as a leader in the personalized fit market. The strategic partnership with co-investors, including 3TS Capital Partners, helps to strengthen SafeSize's financial backing and strategic resources.

Information about the Investor

3TS Capital Partners is a distinguished European venture capital firm that specializes in growth investments within the technology sector. With a strong focus on areas such as Technology & Internet, Media & Communications, and Technology-Enabled Services, 3TS has a proven track record of providing essential capital and strategic support to high-potential enterprises.

Having successfully raised over €400 million from prominent investors including EIF, Erste Group, and Cisco, 3TS Capital Partners combines extensive market knowledge with deep industry networks. This empowers them to foster growth and innovation in their portfolio companies, exemplified by their early investment in SafeSize.

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The recent investment in SafeSize presents a lucrative opportunity in a high-growth industry. The innovative technologies and solutions it offers are well-aligned with current market trends, particularly in the European retail landscape that increasingly values personalized shopping experiences.

SafeSize's solid foundation and established market presence, combined with the documented success of its AI-driven fitting solutions, indicate a promising trajectory for returns on investment. The company's strategic plans for expansion into new markets such as the US and APAC further enhance its growth potential.

Moreover, with experienced leadership and a robust operational framework, SafeSize is poised to capitalize on the burgeoning demand for personalized footwear solutions. The market's need for effective consumer profiling and customized offerings will likely sustain SafeSize's growth momentum.

Overall, this investment could yield significant benefits and remains a wise opportunity for investors looking to enter the personalized fitting space, especially as the company continues to innovate and expand its reach.

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