Matchstick Ventures Fund II has invested in Milk Moovement, a company providing innovative software solutions to enhance efficiency in the dairy supply chain.
Target Company Overview
Milk Moovement is a leading provider of actionable intelligence across the entire dairy supply chain through its innovative software solutions. Founded in 2018, the company has grown rapidly, serving clients across Canada, the United States, and Australia. Its proprietary software enables real-time tracking of milk shipments from producers to processing plants, delivering vital quality and quantity information to various stakeholders, including producers, processors, transporters, and cooperatives.
The platform significantly enhances efficiency, with an ability to reduce administrative time by up to 85% for dairy cooperatives and processors. The co-founders, Rob Forsythe and Jon King, are experienced professionals who met while pursuing their Commerce degrees, bringing a wealth of knowledge from both the supply chain and dairy sectors. Their vision and expertise allow Milk Moovement to address the challenges faced within the dairy industry effectively.
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Industry Overview
The dairy industry is a prominent sector within the global agricultural market, known for its widespread consumer appeal and significant economic contributions. Despite its size, the industry often r
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