Match Group has acquired Harmonica, a culturally focused matchmaking app, marking a significant step in expanding its reach within the MENA region while Flat6Labs exits after supporting Harmonica's growth.
Information on the Target
Harmonica is a matchmaking application founded by Sameh Saleh, aimed at providing a culturally sensitive platform for users seeking relationships. The app has quickly gained traction in Egypt due to its focus on the unique values and traditions of the local culture. Through this acquisition by Match Group, Harmonica aims to further develop its services and extend its reach beyond the Egyptian market into the broader MENA region and South-East Asia.
CEO Sameh Saleh expressed gratitude towards Flat6Labs for their support during Harmonica's formative stages. The acquisition represents a significant milestone for the startup, reflecting its potential and the trust placed in it by larger entities in the industry.
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Industry Overview in Egypt
The matchmaking and online dating industry in Egypt is emerging, driven by a unique cultural landscape that prioritizes traditional values in relationship-building. Digital applications that align with local customs and pract
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Match Group
invested in
Harmonica
in 2019
in a Buyout deal