Marico Limited has acquired a majority stake in True Elements to boost its health-focused food segment, aligning with the growing consumer demand for nutritious products in India.

Information on the Target

Marico Limited, a leading consumer goods company based in India, has recently acquired a majority stake in True Elements, a digital-first breakfast brand. This acquisition aims to strengthen Marico's foothold in the health-focused food segment and enhances its portfolio which already includes products like Saffola and Parachute. True Elements is renowned for its range of healthy snacks and breakfast foods, positioning itself as a leader in the rapidly growing health-conscious market.

The acquisition aligns with Marico's strategy to capitalize on the increasing consumer demand for health foods, especially post-pandemic. True Elements is distinguished by its dedication to using only natural ingredients and its innovative product offerings, which resonate with the urban consumer seeking nutritious options.

Industry Overview in India

The Indian FMCG (Fast-Moving Consumer Goods) industry, particularly the health food segment, is experiencing significant growth, projected to increase by over 20% annually. This rise can be attri