Information on the target
MAIR Group has entered into a share purchase agreement to acquire a 70% stake in Eslab Kahve Gida Sanayi ve Ticaret A.S., the parent company of the renowned Espressolab specialty coffee brand. Founded in 2014, Espressolab has rapidly established itself as a prominent player in the specialty coffee market, boasting a franchise-led network of over 400 coffee shops across 21 countries as of August 2026. The founders and existing shareholders of Eslab will retain a 30% ownership stake in the company, ensuring continued involvement in its strategic direction.
The transaction, announced on September 23, 2026, marks a significant milestone for MAIR Group as it represents their first international acquisition following their listing on the Abu Dhabi Securities Exchange (ADX) in late 2024. The deal is subject to customary closing conditions, including regulatory approvals, with the transaction value remaining undisclosed.
Industry overview in the target’s specific country
The Non-Alcoholic Beverages (NEC) industry in Turkey has experienced substantial growth in recent years, driven by changing consumer preferences towards healthier beverage options. As urbanization continues to rise, Turkish consumers are increasingly seeking premium and specialty products, particularly in the coffee segment. This shift has been further accelerated by the growing café culture in major cities, where consumers are willing to pay a premium for high-quality coffee experiences.
In Turkey, the specialty coffee market has seen a notable expansion, with brands like Espressolab leading the charge. The proliferation of coffee shops has not only created a vibrant social scene but has also contributed to the overall growth of the Non-Alcoholic Beverages sector. The increasing popularity of coffee among younger demographics, coupled with a rise in disposable income, has positioned the industry for continued success.
Moreover, the Turkish government has been supportive of the food and beverage sector, implementing policies that encourage investment and innovation. This favorable regulatory environment, combined with a strong entrepreneurial spirit, has allowed local brands to thrive and compete effectively against international players. As a result, the Non-Alcoholic Beverages industry in Turkey is poised for further growth, with opportunities for expansion both domestically and internationally.
The rationale behind the deal The acquisition of Eslab Kahve Gida Sanayi ve Ticaret A.S. aligns with MAIR Group's strategic vision to diversify its investment portfolio and capitalize on the burgeoning specialty coffee market. By acquiring a majority stake in Espressolab, MAIR Grou…