Information on the target
EagleRider, co-founded by Chris McIntyre, is recognized as the world's largest motorcycle tourism company, headquartered in Hawthorne, California. Established in 1992, the company specializes in motorcycle rentals, sales, guided tours, and branded merchandise. With operations spanning 27 U.S. states and tours offered from 30 global locations, EagleRider serves over 100,000 customers annually, providing a diverse fleet of more than 20 motorcycle models, including renowned brands such as Harley-Davidson, Indian, and BMW.
The inception of EagleRider stemmed from a chance encounter with European tourists seeking motorcycle rentals along the California coast. This realization led McIntyre and his partners to launch their first rental shop with a modest inventory of four Harley-Davidsons. Despite initial challenges in securing financial support, the company has evolved into a full-service model that emphasizes customer experience, offering everything from gear rentals to guided tours.
Industry overview in the target’s specific country
The motorcycle tourism industry in the United States has experienced significant growth, driven by a rising interest in adventure travel and experiential activities. As more individuals seek unique travel experiences, motorcycle tourism has emerged as a popular choice, appealing to both domestic and international tourists. The industry's expansion is further supported by the increasing availability of rental services and guided tours, which cater to a diverse demographic of riders.
In recent years, the U.S. has witnessed a surge in motorcycle ownership, with many consumers viewing motorcycles as a means of recreation and exploration. This trend has been bolstered by the growing popularity of motorcycle events and rallies, which attract enthusiasts from across the country. Additionally, the rise of social media has played a pivotal role in promoting motorcycle tourism, as riders share their experiences and adventures online, inspiring others to embark on similar journeys.
However, the industry also faces challenges, including regulatory hurdles and competition from alternative modes of transportation. Local motorcycle dealers have expressed concerns about rental companies encroaching on their sales, leading to tensions within the market. Despite these challenges, the overall outlook for motorcycle tourism in the U.S. remains positive, with opportunities for growth and innovation as companies adapt to changing consumer preferences.
The rationale behind the deal The partnership between EagleRider and Main Post Partners, a prominent private equity firm, marks a strategic move to capitalize on the growing motorcycle tourism market. With the infusion of capital from Main Post, Eagle…