Udaan has raised $114 million in a Series G funding round led by M&G Investments and Lightspeed, elevating its valuation to $1.8 billion to further enhance its presence in the FMCG sector and expand into underserved markets in India.

Information on the Target

Udaan is a prominent B2B e-commerce platform headquartered in Bangalore, Karnataka, India. Established in 2016 by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta, Udaan focuses on connecting retailers, wholesalers, and manufacturers, thereby streamlining the procurement and supply chain processes. The platform operates across several key sectors, including fast-moving consumer goods (FMCG), staples, electronics, and pharmaceuticals. Udaan is dedicated to empowering small and medium-sized enterprises (SMEs) by providing them with the necessary tools and embedded financial services, such as working capital loans, to facilitate growth and efficiency in underserved markets.

Industry Overview in India

The B2B e-commerce sector in India has witnessed significant growth in recent years, driven by the increasing digitalization of trade and the expansion of internet connectivity across the country. With a robust retail landscape and a burgeoning number of small businesses, the demand for efficient supply chain solutions has surged, making platforms like Udaan essential for catering to this growing market. The Indian e-commerce sector is projected to reach substantial heights, fueled by investments in technology and infrastructure that support seamless transactions.

In particular, the FMCG segment is one of the fastest-growing sectors within this landscape, as it comprises a vast range of everyday products that consumers consistently seek. The rise of digital payment systems and a shift in purchasing behavior towards online platforms hav