Flipkart has acquired a majority stake in AI startup Minivet AI to enhance its video shopping capabilities and improve customer engagement on its e-commerce platform.

Target Information

Flipkart has recently acquired a majority stake in Minivet AI, a Bengaluru-based startup specializing in artificial intelligence. This acquisition is intended to enhance Flipkart's video shopping capabilities and improve customer engagement on its e-commerce platform.

Minivet AI is noteworthy for its innovative generative AI technology, which converts static product catalogs into engaging video content. This allows online shopping experiences to transcend traditional images and text, making the process more interactive and immersive for consumers.

Industry Overview

In India, the e-commerce sector has rapidly evolved, with a pronounced shift towards visual-first experiences in the consumer shopping journey. As mobile device usage continues to rise, short videos, p