Target Information

Apical is a B2B platform designed for the tourism industry, enabling tour operators and industry professionals to create and sell travel experiences online. The startup recently secured a €400,000 investment round, backed by LVenture Group and Italian Angels for Growth (IAG), along with several angel investors. Launched by LUISS EnLabs, an acceleration program under LVenture Group in partnership with LUISS University, Apical is positioning itself as the "Shopify" of the tourism sector through its straightforward and versatile technology that equips industry players with the necessary digital tools.

Industry Overview

The global tourism industry surpassed $700 billion last year and is projected to exceed $1,000 billion in online transactions by 2021. This rapidly evolving market is significantly influenced by small and medium-sized operators, of which there are over 375,000 worldwide, many of whom lack the technological capabilities to enhance their competitiveness. Apical addresses this gap by providing these players the ability to create their travel experiences, sell them via a dedicated store, and manage the entire payment process online.

Apical's all-in-one platform comprises three main components: a cloud dashboard for travel, experience and event creation and management; a customizable e-commerce store tailored to various tourism products and related services; and an online payment system. Apical promises to save users up to 80% of their time while increasing sales by an average of 30%.

According to Luigi Capello, CEO of LVenture Group, “Apical offers a comprehensive software solution that serves the entire market, allowing professionals to sell their travel products online effortlessly while reducing commission costs typically charged by major centralized platforms. Following the completion of our acceleration program, the startup has achieved impressive results, and we believe that this capital increase will significantly boost its growth trajectory on an international scale.”

Rationale Behind the Deal

Italian Angels for Growth identifies Apical as an investment opportunity aligned with its philosophy, highlighting a solid business model that is naturally scalable. The team at Apical has been rigorously assessed and is noted for its specific expertise and vibrant energy, offering excellent prospects for disciplined execution. The increasing trend of online travel and tourism markets underscores Apical's potential, as it facilitates the digitalization of operators ranging from local niche businesses to larger, more established companies.

Investor Information

LVenture Group and IAG, prominent investors in this round, are well-regarded for their strategic investments in innovative startups. They bring not only financial resources but also valuable industry insights that can significantly enhance Apical's growth potential. The collaboration with several exceptional business angels further strengthens the support network available for Apical as it seeks to expand its reach.

View of Dealert

In evaluating the investment in Apical, it appears to be a promising opportunity within the burgeoning travel technology sector. The strong foundation of its business model and the scalability it offers suggest that it could become a leader in digital travel solutions. Moreover, as the online travel market continues to grow, companies like Apical that facilitate ease of access and streamline processes are likely to thrive.

Furthermore, the endorsement from seasoned investors like LVenture Group and IAG lends credibility to Apical's vision and operational strategy. Their commitment is indicative of the confidence these investors have in Apical's potential to not only capture a significant share of the market but also to innovate continuously.

Overall, Apical's focus on democratizing technology for travel operators places it at the forefront of a critical movement within the industry, making this investment a strategic choice. If the company successfully executes its international expansion and product developments, it is positioned for considerable success in the rapidly evolving travel landscape.

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