Cassandra, an Italian AI startup, secures €2 million in seed funding to accelerate its growth and enhance its innovative marketing decision-making platform, targeting international markets.

Information on the Target

Milan-based startup Cassandra is revolutionizing how marketing teams approach investment decisions by leveraging artificial intelligence. The company has introduced a cutting-edge AI-powered investment decision platform that simplifies the outdated and labor-intensive processes traditionally associated with Marketing Mix Modeling (MMM). Founded by Gabriele Franco and Cristian Nozzi in 2022, Cassandra has gained recognition for its user-friendly and efficient solution that provides marketing professionals with real-time insights into media performance and optimization strategies.

Since its launch, Cassandra has seen impressive growth, achieving €1 million in annual recurring revenue (ARR) within just 16 months while remaining profitable. With a client base that includes over 60 global brands such as Ferragamo and Treedom, the company analyzes more than €500 million in advertising spends annually, highlighting its established presence in the market. The recent acquisition of €2 million in seed funding will facilitate further expansion and product development, specifically targeting the U.S. and U.K. markets.

Industry Overview in Italy

The marketing technology industry in Italy has witnessed significant evolution in recent years, driven by increasing demand for data-driven decision-making. As businesses strive for greater efficiency and effectiveness in their marketing strategies, the adoption of AI and advanced analytics tools has surged.