Making Science Group sold its Cloud, Data & AI and Cybersecurity business unit to Lutech, supported by Apax Partners, allowing it to focus on core digital marketing operations while Lutech expands its capabilities in Spain.

Target Information

Making Science Group is recognized as Spain’s premier consulting firm, specializing in Digital Marketing and Artificial Intelligence technology tailored for marketing. The firm is publicly traded on the BME Growth under the symbol MAKS and is renowned for its integration of strategic consulting, proprietary technology, and advanced AI capabilities aimed at enhancing the digital performance of prominent companies. By divesting its Cloud, Data & AI, and Cybersecurity business unit, Making Science can refocus its resources on strengthening its leadership in the core areas of digital marketing, AdTech, and artificial intelligence.

Industry Overview in Spain

Spain's technology consulting sector has witnessed substantial growth in recent years, fueled by an increasing demand for digital transformation and advanced analytics solutions among companies of all sizes. As businesses seek to remain competitive in a rapidly evolving digital landscape, the adoption of AI and data-driven strategies has become crucial for operational effectiveness and customer engagement. The Spanish market is characterized by a burgeoning startup ecosystem, with numerous firms specializing in AI, Big Data, and cybersecurity solutions.

Furthermore, the Spanish government has made significant investments to foster digital innovation and encourage startups, creating a favorable environment for technological advancements. This momentum is witnessed by the steady rise of consultin