LionRock Capital acquired 100% of Haglöfs AB, a renowned outdoor performance brand, aligning with its strategy to invest in heritage brands with sustainable practices.

Target Information

On December 18, 2023, LionRock Capital successfully acquired 100% ownership of Haglöfs AB, a distinguished name in the outdoor performance sector. Established in 1914, Haglöfs has established itself as a premier brand known for its innovative and high-quality outdoor gear designed for enthusiasts and professionals alike.

As a company with a rich history, Haglöfs not only offers a broad range of products including clothing, backpacks, and accessories, but also embodies a commitment to sustainability and performance in the outdoors. This acquisition aligns perfectly with LionRock’s investment strategy of bringing heritage brands into its portfolio.

Industry Overview

Haglöf's operations take place within the Swedish outdoor industry, which has seen consistent growth over recent years. Sweden's unique geography and culture promote outdoor activities, positioning the country as a

View Source

Similar Deals

ANTCO. Investment Group AB (publ) eSports Pulze AB

2025

Other Private Equity Entertainment Production (NEC) Sweden
MG Link AS PCS Modulsystem AB

2025

Other Private Equity Prefabricated Homes Sweden
Norvestor Nova I SCSp Marina Group

2025

Other Private Equity Sailing Yachts & Motorboats Sweden
CapMan Hotels II Midstar Fastigheter AB’s hotel portfolio

2025

Other Private Equity Hotels & Motels Sweden
Ahlsell AB Swennex AB

2023

Other Private Equity Home Improvement Products & Services Retailers (NEC) Sweden
Coeli Sordin AB

2023

Other Private Equity Sporting & Outdoor Goods Sweden

LionRock Capital

invested in

Haglöfs AB

in 2023

in a Other Private Equity deal

Deal Parameters
Industry
Country
Seller type

Sign Up to Dealert