LionRock Capital acquired 100% of Haglöfs AB, a renowned outdoor performance brand, aligning with its strategy to invest in heritage brands with sustainable practices.
Target Information
On December 18, 2023, LionRock Capital successfully acquired 100% ownership of Haglöfs AB, a distinguished name in the outdoor performance sector. Established in 1914, Haglöfs has established itself as a premier brand known for its innovative and high-quality outdoor gear designed for enthusiasts and professionals alike.
As a company with a rich history, Haglöfs not only offers a broad range of products including clothing, backpacks, and accessories, but also embodies a commitment to sustainability and performance in the outdoors. This acquisition aligns perfectly with LionRock’s investment strategy of bringing heritage brands into its portfolio.
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Industry Overview
Haglöf's operations take place within the Swedish outdoor industry, which has seen consistent growth over recent years. Sweden's unique geography and culture promote outdoor activities, positioning the country as a
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LionRock Capital
invested in
Haglöfs AB
in 2023
in a Other Private Equity deal