LIFTT has invested €2.5 million in Rubber Conversion, a startup focused on sustainable rubber devulcanization, to enhance production capabilities and meet the growing market demand for recycled rubber solutions.

Target Information

Rubber Conversion, a startup that emerged in 2017 in Cerea, Verona, focuses on developing and marketing innovative rubber devulcanization technologies. This process enables the reintegration of not only virgin compounds but also devulcanized compounds back into the production cycle. The company operates with a core business model that prioritizes sustainability and the reduction of environmental impact, aligning closely with the strategic vision of its partner, LIFTT. They emphasize the importance of regional context in their developmental strategies.

Rubber Conversion's value proposition encompasses two key areas: the provision of proprietary devulcanization solutions for closed-loop recycling of rubber via Sustainable Rubber Compound (SRC), and the manufacturing of high-quality Sustainable Devulcanized Rubber (SDR) that retains most important properties of the original material while being non-toxic and environmentally friendly. This innovative approach aids in optimizing production sustainability by minimizing reliance on virgin raw materials.

Industry Overview in Italy

The recycled rubber market in Italy is experiencing significant growth, driven by increasing environmental concerns and stringent regulations. With an estimated European demand of around 200,000 tons of recycled rubber annually, forecasts suggest this demand could qui