키노라이츠 has secured a 2.5 billion KRW pre-Series A investment to enhance its integrated OTT content search and recommendation service, attracting new and existing investors.

Target Overview

키노라이츠, a company specializing in integrated search and content recommendation services for over-the-top (OTT) video streaming, has successfully secured a pre-Series A investment of 2.5 billion KRW. This funding round saw participation from existing investors 카카오벤처스 and 신한캐피탈, along with new investors 유니온투자파트너스 and LG유플러스. With this investment and an additional 3 billion KRW from the government's TIPS program, 키노라이츠 has now gathered over 3 billion KRW in total funding.

Founded in 2018, 키노라이츠 allows users to search for movies, dramas, and television shows and connect with various OTT services such as Netflix, Disney+, Wavve, Tving, Watcha, and Coupang Play for immediate viewing. Last year, the app surpassed 300,000 downloads and was recognized as one of the top three developers in the '창구' program supported by Google Play and the Ministry of SMEs and Startups, highlighting its growth potential.

Industry Overview

The OTT industry in South Korea has been experiencing burgeoning growth, driven by increased consumer adoption of streaming services. As more users prefer digital streaming over traditional television, the demand