DotSlashDash raises 5 billion KRW in pre-Series A funding from Forest Partners to enhance its short-form video marketing platform.

Target Company Overview

DotSlashDash, led by CEO Lee Chang-woo, is a marketing platform that leverages short-form video content to enhance commerce and brand engagement. On February 17, 2022, the company successfully raised 5 billion KRW in pre-Series A funding from Forest Partners, bringing its total investments to 7 billion KRW when combined with previous seed investments. This venture marks Lee’s third entrepreneurial effort following his successes with TenByTen and 29CM, generating interest in how his established expertise will contribute to the new platform focusing on user-generated content.

Industry Overview in South Korea

The landscape of digital marketing in South Korea has been evolving rapidly, driven by the proliferation of social media platforms and short-form content consumption. With an increasing number of users engaging with platforms like Instagram, TikTok, and Facebook, businesses are compelled to adapt their marketing strategies to include these forms of communication. As a result, short-form video content has emerged as a powerful tool for brand storytelling and consumer interaction.

Moreover, the Korean e-commerce sector remains vibrant, underpinned by strong consumer spending and a preference for online shopping. Companies are increasingly directed toward integrating social-commerce str